00:00 Introduction to Business Viability
00:32 The Viable Framework: Validate, Identify, Analyze, Build, Launch, Evaluate
01:21 Course Roadmap and Overview
01:37 Validating Your Idea and Understanding Your Customers
02:01 Identifying Your Minimum Viable Product (MVP)
02:20 Analyzing Your Competition and Creating a Unique Value Proposition
02:38 Building Your Simplest Version of a Service (SVS)
02:57 Launching Your Offer and Gaining Early Traction, Evaluating Your Results and Making Data-Driven Decisions
03:14 Developing a Long-Term Business Strategy
